This company was started in Sweden in 2007. To circumvent the Swedish gambling laws at the time, Mr Green & Co AB ran its gambling site trough the Malta-based subsidiary Mr Green Ltd. When the gambling site opened in 2008, it focused on casino games only. Later, sports betting was added. Today, Mr Green offers casino, live casino and sports betting (including live betting). Play on mobile devices is available for both casino, live casino and sports betting.
One of the things that made Mr Green such a huge success on the European gambling market was its dedication to offer casino games from multiple software developers. Back when Mr Green was launched, it was still the norm for online casinos to only have games from one developer, e.g. only games from Microgaming, only games from NetEnt or only games from Playtech. Large gambling sites sometimes offered multiple stand-alone casinos – e.g. Casino A for Playtech games and Casino B for Microgaming games – and moving between them as a player was a hassle as you needed to log in anew, move money from one casino account to another, and so on.
Mr Green broke with convention by gathering casino games from a wide range of game developers within the same online casino. Once you had logged in to Mr Green internet casino, you could reach all the games and play them using money from your one-and-only Mr Green account. This also made it easier for small game developers to get a chance to show off their games, and Mr Green earned a well-deserved reputation for always being on the look-out for small high-quality developers that could add games to the Mr Green offering. At the same time, Mr Green also offered a huge amount of games from giants such as NetEnt and Microgaming.
Mr Green (MRG) has been owned by the gambling giant William Hill Plc since early 2019.
Mr Green was founded by the three Swedish entrepreneurs Mikael Pawlo, Henrik Bergquist and Fredrik Sidfalk in 2007. At this point, Bergquist and Sidfalk were already experience gambling site founders, since they had created the gambling company Betsson together with Anders Holmgren back in 2001.
November 2015: Mr Green announces plans to move from the trading platform Aktietorget to Nasdaq Stockholm.
November 2016: Mr Green is listed on Nasdaq Stockholm and trading starts on 30 November.
December 2017: Mr Green is moved to the Mid Cap segment of Nasdaq Stockholm,
May 2018: The company changes name to MRG.
January 2019: MRG is delisted from Nasdaq Stockholm, as William Hill Plc is acquiring MRG after making a public offer of £242 million.
A few examples of notable acquisitions by Mr Green
Mybet Italia, acquired in 2015
Dansk Underholdning, acquired in 2017. This purchase included the gambling brands Balletbingo, Bingoslottet and Bingosjov.
Evoke Gaming Ltd, acquired in 2018. This purchase included the gambling sites RedBet, Vinnarum Casino, MamaMia Bingo, and Bertil Bingo.
Mr Green is licensed by several different national gambling authorities throughout Europe, including Malta, Sweden, Denmark, United Kingdom, Ireland, and Italy.
Mr Green´s first gambling license came from Malta (which is a member of the European Union). With this license, issued by the Malta Gaming Authority, Mr Green is offering gambling in European Union countries that do no issue national gambling licenses or where such a license is not required for a company holding a license from another EU membership state.
Mr Green´s United Kingdom license was approved in July 2015. That same year, Mr Green acquired the Italian company Mybet Italia to enter the regulated Italian gambling market and be approved by the Italian regulator AAMS.
Mr Green´s Irish gambling license is for the sportsbook only.
Mr Green was one of the first companies to be approved when Sweden´s new framework for gambling licenses came into force, and their current Swedish gambling license is valid until the end of 2023.
After acquiring the online casino Dansk Underholdning in 2017, Mr Green was approved by Danish gambling authorities.
Mr Green Ltd
Mr Green Limited, Tagliaferro Business Centre, Level 6, 7 & 8, High Street, Sliema SLM 1549, Malta
Registration number: C43260